Dit lezen we erover op 25-8 Marketing (zelf trouwens ook niet vies van een 'stukkie' old school copy, hun pay off: Because marketing your business is more that a 24-hour job):
Can bad advertising turn into good advertising? Let’s turn the clock back about 25 years ago and present a story… Electrolux, the Scandinavian electronics company, ran into a little trouble trying to persuade the American consumer with an advertising campaign in the early 1970s. Electolux took its rhyming phrase “nothing sucks like an Electrolux” and brought it to America from English-speaking markets overseas. They didn’t know that the word “sucks” had become a derogatory word in the States.
via @antonie
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